"A thoroughly modern wine club..."

Harper's Baazar

In The Box

All shipments arrive at your door with thebacklabel magazine, your humble guide to the wine journey you're about to embark on.


It's jam packed with custom tasting notes, educational content, recipes, playlists, pairings, behind the scenes editorial and DIY articles- everything you need to take your enjoyment and knowledge of the juice to the next level.

Flexible Options

We're advocates of making life easy. This is why we allow you to change your preference, interval, skip a monthly shipment, or deactivate your membership at any time. No obligation.

Membership Choices

If you want the full experience, sign up for a six pack membership and taste them all! If you're more of a red wine person, simply sign up for the red wine three pack. If you're on the white wine side of the fence, pick our white three pack and get only the whites or bubbly we picked.

Add to Your Box

If you happen to fall in love with one of the wines in your box, you can always buy more. Just raid our wine list (updated each month) and add those beautiful bottles to your next shipment, we won't charge you any S&H for 'em. Can't wait for your next box? S&H is only $15.


The Journey

Every month our wine nerds, writers and editors join forces to comb the globe for six wines: three reds, three whites and the stories behind them.


Each delicious monthly shipment is an editorialized adventure through a theme, trend, educational concept or a part of the wine world. Whether it's a deep dive into overlooked Eastern European wines, a selection of bottles perfect for BBQ or a month devoted to showcasing the work of women winemakers, we've got you.

A monthly journey, curated for Adventurous souls

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